The Google HTTPS Ranking Factor and SSL Certificates

Late in 2014 Google has introduced a ranking factor which was to favour more HTTPS and SSL sites more than the standard HTTP sites . This was probably nothing more than a speculation to many bloggers and webmasters until Google confirmed it to the public whereby they confirmed that sites with HTTPS and having an SSL security will have their pages boosted in search engines.

This Has caused many big internet companies to lose millions of dollars most probably Mashable which had a huge loss but have recovered as they have converted to the use of the https in the their giant blog. This type of algorithm has been seen as one of the fastest algorithms which are probably real time algorithms and they will use real time info to rank a site. Many bloggers have thought about changing from http to https which is quite not very easy to do on blogger but we are working on a way to help introduce HTTPS in blogger and most importantly introduce SSL certificates to help the readers rank better. But if you are using a good hosting service like bluehost you will probably see great results because your hosted site will be automatically be converted from HTTP to HTTPS and the good thing about them is their quality improvements to support you with a free SSL certificate for your site.

What are SSL certificates and what effect they have

SSL certificates are used to prevent hackers from hacking it your site. A site that does not have an SSL certificate can be hacked easily either by the source code or by it cookies .
A webpage without a SSL certificate can expose a lot of private info to your blog competition which they can use to copy your blog which will cause its value to decrease. So as for know SSL certificates cost any price from $11 to $1000 depending on the level or the value of the site.

The Differance between an HTTP and HTTPS

It is quite true that many people are probably confused about the differance between HTTP and the HTTPS ranking factor which be clearly be stated in this post.
HTTP simply stands for Hyper Text Transfer Protocol which is used to communicate different services and computers, probably the http is not secured as it makes your site to be hacked easily by hackers.

HTTPS is simply an upgraded level of the HTTP which has a Secure Sockets Layer which is the best web tool that is used to secure website info from possible hackers.
How to get SSL for Blogger and Wordpress .

Getting an SSL certificate is easy for Wordpress users as they will only have to upgrade their to Wordpress premium or you can use this tutorial from wpbeginner to help you get an SSL certificate for your blog and for Bloggers I will recommend that they get it from domain registars but they may charge extra bucks but I have good news because from May 2015 free SSL certificates will be available in blogger and also in all websites that are not secured.

Free SSL certificates 2015

In 18 November 2014 a company known as  Electronic Frontier Foundation (EFF) announced its project that is designed to bring free SSL certificates for bloggers and also for other websites. So Bloggers should not rush for SSL certificates because they will be free very soon, because there is also a non profit organisation that is know as Lets encrypt which will make SSL certificates free for all websites on the web.

How Long Does It Take For a New Site to Appear in Google Search

Many Bloggers and web designers prefer their blog posts to appear as soon as possible in the Google search engine, but really how long will it take for a site content to appear on the search engines more especially Google, Bing and Yahoo . The time of which it takes for Google to index new content will probably be affected by the following important points.

There are special factors that can make your blog pages to get indexed on Search Engines which includes Content and probably SEO which has the ability of making your blog rank much

•  Popularity

The popularity of a site speaks a lot because it creates an interest to search engines and advertisers to want to participate on your site, the popularity of a site will depend upon how well known it is . Site popularity is measured by the number of new direct visitors that enter a site per given time period.
It is very important to use a domain that is similar to the type of content you are producing, suppose you are running a technology blog then you can give it a name as  technotips , techbuzz , techtix etc. Normally these names are easy to remember and they are a part of many related keywords . These
type of keywords can really improve the popularity of a site at an unbelievable rate .

• Inbound links to a site

Inbound links are quality backlinks that link back to a website, quality backlinks are very important as they are capable of increasing the Page rank of a Blog. though getting inbound links is not easy but it is only possible to qualify only if you produce high quality content that anybody will want to link to.

Getting quality backlinks will help increase your site alexa rank and also your google page rank , the manual way to get backlinks is through writing guest posts on other blogs which rank better than your blog. You can find a great variety of sites to write guest posts like Bloggerlinkup where you will have to find a great number of quality websites that are looking for guest posts.

• The website Structure

This incudes a series of internal linking that a site consist. Your website should not have any broken links and try to reduce the amount of duplicate  to atmost 20% which is acceptable by many search engines, You can use SEO tools like the siteliner which will help you remove broken links in your webpages and will help you also with reducing the amount of duplicate content on your site together with many other problems that could be hiding on your site.

• Verify your site on Google webmasters

Claiming a site is not done only on alexa but you can also claim a site on Google which will help increase the potential of your to appear in the web search results, which will help increase the popularity of a website and also the organic traffic a site gets to a great potential because it makes search engines to be aware of your site.
The Google webmasters tools have have been the best part of getting a targeted site traffic. You should also sign up for a free account with them .

• Use quality SEO tools

I greatly motivate bloggers to use quality SEO tools for their websites because they can help you know your position in the Google webmaster tools . I have seen a major impact on my blog since having to know about the weaknesses of my blog.
The use of free SEO tools will benefit your blog in a very interesting manner such that your traffic will increase to more than 200% which is probably the best thing to ever happen to any blogger blog.

• Submit your site to directories

Submitting a site to blog directories is very much more productive than buying links because most of these links are not accepted by Google which can result to a Google Penalty.

Must Read: How to Avoid Google Penalties

• Have real content

When talking about real content we refer to text not images or javascript , search engines are designed to read the text on a blog post not the images and javascript. The presence of images is only detected by search engines
The methods shared should help your site to appear more faster on the search results.

How to Attract Quality Backlinks

It is the dream of every blogger to recieve quality backlinks from authority blog and websites based on your field, I believe that you are quite familiar with internal linking  and know I believe that you should also learn the importance of external linking and backlinks.

What Are Backlinks?

Backlinks are quality link backs that come from an external site back to your site. Any type of links recieved from advertising are not backlinks for they have no impact on the rank of your site but they only influence your traffic or sales.

Link building has been the backbone of search engines since the early days of Google and even today linking has been the most ranking factor of search engines.

Types of possible backlinks

Backlinks are not always good but there are also bad backlinks that will result to your site being ranked very low in search engines, lets us go through this type of links so that you may understand them better

• Good Backlinks

Good links are links that come from authority sites in your field, recieving links from these sites can really improve your alexa rank and also get you some active readers.

• Bad Backlinks

Badlinks are links that are comming from niche unrelated sites linking back to your site and they too can increase your alexa rank or just have no effect at all but  to be honest it is not easy to get loyal readers from these sites.

• Ugly Backlinks

Ugly backlinks are link backs that come from spammy sites, link farms and all link buying sites and getting links from these sites can give your site a very bad reputation.

How to get Good Backlinks

1. Write quality posts
The quality of your posts is what keeps your readers glued to your blog/Website , content is the most regarded thing on the internet as it happens that many many blogs might produce the same content as you do and that will means that they are competitors and the only way to beat them is to use great content which will give you a good rank compared to your competitors.

2. Have a neat attractive blog
It is very important that your blog is neat and attractive because it will make readers to trust your blog and they will compare to other blogs. Your Blog should have a descent design and it should not contain too many Advertisements and links, having too many Advertisements can reduce the loading time of your blog which will cause your blog to slowly.
I have found the neatness and the beauty of a blog as one of the most common things that are capable of increasing the neatness of your blog.

3. Have a professional domain
I have noted that most blogger blogs with a .blogspot.com sub-domains are not taken seriously as websites with professional domains, Bloggers should use professional domains if they really want total trust from their readers . It happens that some of the blog readers have a greater alexa rank compared to your site and once they link back to you, you will see great improvement in the Alexa rank of your site. If have found that using blog with a professional domain can increase the trust of your readers such that they will not want to advertise only but they will subscibe to the services of your blog

4. Promote your content in social
media
Social media has always been the best traffic source for many blogs and websites, social media promotion is the best marketing strategy that has helped us to reach potential readers and customers to your site. This blog gets most of it traffic from Google but at most times facebook seems to be the best in getting blog traffic as it has shown great results.

5. Create videos, ebooks, podcasts etc.
Creating niche related videos is simply the best way to get your readers interest, we have done a research on the effect of media on a blog and we have seen great results, in one of our blog we started by writing posts that had no media but text and surprising they had a very small number of pageviews, we started including media which surpported our content and the pageviews also increased at a very great rate. This research showed that

6. Link to niche experts
It is very important that you also link to online experts because it will help increase the value of your site because search engines will start to consider your site legitimate which will help you to rank more better in search engines. you have to becareful when linking to a site because some sites are are seen as spam or link farms which are not wanted by search engines and linking to them may give your site a negative impression .

Conclusion

Backlinks play a vital role on a blog and it is very important that you back to authority sites which might increase your chances of having a good rank in search engines. Many rely on getting links from link scams which is probably a very dangerous act which could blacklist your blog.

Best SEO Tips for Online Businesses

Running an online business is not very easy without having proper SEO because the success of your business will probably depend on how much time do you put into doing promotions because really you have to spread the word about your service. Most online businesses have been doing a lot of online advertising which has been a good way of getting targeted traffic on their websites and blogs but that will not bring millions of customers into their services, The only way which is best it is search engine optimisation whereby your site will rank better compared to your online competitors.




 

Below I will reveal a couple of ways that can be used to bring targeted website traffic to your online business site and how you can advertise on this site with a very little amount of cash which we work towards bringing quality tutorials and posts.

12 SEO tips for online businesses

The number of online business is growing at a very fast rate such that most businesses find it hard to rank resulting a huge loss of capital, Search engine optimisation is the driving force behind of the internet and for you  to get a better rank in search engines you got to do SEO .


1. Have a niched writing style

The writing style means a lot when approaching a certain audience because you cannot use an informal language in a business website because most businesses use a formal professional language . When you are starting a site it must strictly stick to a particular niche and the way you write your posts must meet the readers that are in that particular  niche , suppose you are running a Christain blog then probably you writing must stick to christainity and it has to follow a certain style which is similar to Christians. Your writing should aim at a target audience .

2. Try to be simple

Don't try to use hard or long words that are hard to understand their meanings, because they  will make it hard for your blog readers to understand your posts and they might end up following a site that they understand much more easily. many people today find formal writing as boring and they truly wont read anything that is boring rather they will try to look for blogs that have simple posts that are easy to understand. An online Business must always have a ground breaking front page that will attract the readers into buying the products are services that you are offering to them.

I probably love the bluehost cover page which gives the reader the most catchy info before they have to show the rest of the info about their hosting service.

3.  Have a good meta-description

A meta-descrition should be a short description of your site which, A good meta description is considered to have aroud 150-200 characters. Blogging platforms like Blogger, Wordpress and Journal have a very amazing feature from their dashboards which allows the users to easily add A Meta-description to their blogs. A meta description introduces your website to search engines , it should consist important keywords that can make your site rank very well.

Must read:

4. Use the ALT tag on all images

Search Engines hate images even though they are looking for content but they are designed to crawl text , not images . The best way to optimize images is through using the alt tag which will make the image to appear as text to the search engine which will result to a very high crawling rate make you content to rank better on Search Enines.

5.  Update your site regularly

Updating a site on a regular bases will have a positive impact on the page rank of your site and also on the Alexa Rank of your site . Search engines will probably notice the frequency of how much your blog is being updated and they will come more often to crawl your site. The more you post , the active your site will be on the search results.

6. Submit your business site to directories

Blog directories have an effect into getting traffic but most directories will depend on how much you pay them because really some of them have very little traffic compared to your site which means you will have to choose very wisely.

7. Reduce the page loading time

I have shared some important tips that in my recent post on how to increase the loading time of a blog , in which I gave best strategies on how bloggers can reduce the size of their blog sizes.
The question that many online businesses ask is how can the loading time affect their businesses ?  The loading time a

8. Make a great use of social bookmarking

Social Bookmarking is one of the most active ways of bringing blog traffic as they can bring up more traffic than search engines. I have seen traffic growing by a minute after sharing a post.

9. Avoid broken links

Broken links can result to blackhat SEO and it is very important that you reduce them as possible because you may end up losing your page ranking points.

10. Submit your sitemap to google and Bing .

Submitting the url of a site will not guarantee that your site will be indexed properly in search engines as you expect but it might not be indexed as a site that has got it sitemap submitted on Google. In my recent posts I have shared some special tips on how you can get a sitemap submitted to search engines . You may set your site visible to search engines but it doesn't mean that they will get your posts ranked on your site, but sibmitting a sitemap or a url will invite search engines to get your blog posts indexed on their databases giving a good advantage to your blogs.

11.  Add style to the keywords of your page

The writing style of the author keeps the readers glued to the site and it also makes your blog unique when compared to other competition blogs of the same niche . The style is very useful and search engines are looking for unique content, and your style is what makes your blog unique compared to other blogger blogs.

It is very important that I add Style to your keywords which are header text, bold, Italics etc. Which will tell the search engines that it a important text which will make your keywords to appear more better than any other text on your page. This type of SEO is the best type of on page SEO as  it works very well the search engines.

A business is easily run if you have customers which will work on your blog.

How Does Google Rank a Site Content

Search engines use the content of a website to rank it to it deserved position, this has made content to be one of the most important part of SEO, because any site that has not enough content can find itself being ranked very low in search engines which will result to a decrease on the site traffic. A question that you may asked is how does Google and Bing rank a website by its content ? This question is frequently asked by many bloggers and they simply don't get it right.

 

The content of the site is not only the quality but it also involves backlinks and user activity of the site. Search Engines have a smart way of rating a site by using the site page rank and please know that the quality of your site will be rated by it content not by it optimization which means that content is a key element that can be used to rank a site according to what was said by the Bing content manager on a  post on Search Quality Content which outlined the importance of quality content.
Below I have shared some important facts about a site content and on how it affects you ranks in search engines.

Factors that Rank your Blog content

• The Authority of a Site

Search engines use the authority of a site to give it a better rank in search ranks , beside the use of keywords content is they part of a website and a site that has low content is very less likely to rank. The authority of a site will not only have to do with content but it will have with how popular is the author and how many followers does the author have and most importantly the reader activity of a site has a big effect on your site and please always try to motivate your readers to comment or share your blog posts.

• The Content Presentation

This will depend on how the content is presented in search engines, which will help you rank better in search engines, you might ask why does it matter how the content is represented ? it is simply because search engines are in so much competition between themselves whereby they will try by all means to satisfy their users by ranking webpages with high quality content which is easy to understand . As a Blogger you must have a certain writing style that will make your blog to unique from other blogs .

• The Content Utility

This refers to how useful the site content is , The content utility defines how much quality or how much helpful is the content of a site. Google will use the user activity which involves the number of shares and comments done on a blog, I always motivated my readers to comment on their blogs to bring an active user interaction among the site visitors.
Search Engines really want to impress their users because they are also in competition with each other, so don't think that Google will give a good rank to the content on your site, the only way to a better rank is through the content utility. The most common part that affects content quality is recycled content whereby the blog author writes posts that are very similar to any post that was earlier posted on a blog , this type of content is called "Recycled Content" or  "repurposed Content" and it can harm your blog.

FINAL WORDS
Always try to be original and only post original blog posts on your blog which will make your site to gain respect because no readers like to be feed fake content, the readers will want only quality content. A good rank that depends on on SEO is very dangerous for your blog because search engines are really against  SEO because it tricks them and they may give your site a penalty .

Three Easy Steps for Blog Optimization

Being in the online industry is overwhelming and if you have to make it big in the competitive world then you need to have a steady traffic. Internet is one medium that is predominantly used by humans all over the globe. For a faster and quicker approach to reach a wider range of audience the web marketing scene cannot ignore the power of web traffic.

 

A website that has no visitors has zero or low potential of earning an online income. The process is very simple the higher the rank on the search page, the higher the possibility to increase organic traffic and to attract visitors

.High-quality content

The Search engine results have always geared up to offer information and high-quality content to the user. When the end user is searching for a keyword, then the results are to be refined in a given manner. Make use of long tail keywords to optimize your content and cater to the niche specific users. Do not offer the user dubious information with wrong use of keywords, high quality content and right keywords are the tools you need to get organic traffic in a lesser time frame Have a Social

Media Presence

Be it for personal or professional usage, one cannot deny the power that social media has in online visibility. If you were to follow the trends then humans all over have been using the social media network platforms for all the possible communication. Be it YouTube, Twitter, Facebook or LinkedIn they all can be used to maximize exposure. It is all about effective marketing, one has to always bear in mind that every click can be a potential buyer with the right strategy. Do avoid spam, else you will be penalized. It is important to spread a positive vibe in your friend circles.

Optimize Blog with Images and Videos

Use Images and related videos appropriately. Tag them with the keyword that engages users for quality directed information. The entire process does take time and results cannot be seen overnight; Effective PPC marketing options and benefits, it is the best online marketing technique. It benefits from targeted visitors to chosen sites that is the key responsibility for all the individuals related with advertising. SEO is an ongoing process but with the right marketing techniques you can have many potential buyers. When the above steps are followed you will be in the right direction of achieving greater heights in the online world.

About the Author

Mary has been freelancing for quite few years now and is studying the constant trends that evolve in the SEO domain. SEO services are really advisable and actually very crucial to every online business, take advantage of search engine optimization at a competitive price.