Google takes a Major Reconstruction to Bring “Alphabet Inc.” the new boss

Google made announcement on Monday 10 August 2015 as they had to take a major reconstruction which will re brand Google into being “Alphabet Inc.” which will make it a co-operation which will run all of it services like Google+, Gmail, Google, Google Maps and Youtube etc.
This big move by Google has made headlines and is expected to have a very large impact on the stocks as it will bring a boost for the company investors. Google will be under Alphabet and will have a new CEO which is Sundar Pichai who will take over Larry Page. These move by the company is believed to bring growth to Google and other related companies as confirmed by the Alphabet Inc CEO Larry Page.

The name Alphabet is already secured by BMW which has forces Alphabet Inc to use the domain http://abc.xyz instead of using alphabet.com which is not a usual way for domain names since it does not have the company name on it but has the alphabetical domain name which could be seen as creativity.

According to a post by Mashable it has been confirmed that the main reason for this change from Google was the high growth rate of their services which has improved amazingly in the recent months despite a small share price drop in the April and May period.

All the current Shares of Google will be automatically be converted into Alphabet Which will continue trading on the stock trader using the post Google symbols GOOG and GOOGL.
The company will continue providing searvh services as usaul but will give it Search Engine Optimization services to rising star Sundar Pichai, Which has not been really not confirmed what will happen to services like blogspot.

Search Engine Optimization Tips for Bloggers

As we are moving into 2016, Search Engine Optimization(SEO) has become the most important part of Blogging. Despite the increase in the number of Blogs on the internet SEO has played a very vital role in helping webpages rank well in the search engines.

In the past months Google and the other search engines have been improving their search services as they had brought into place many Algorithms which had caused the downfall of many sites and blogs on the internet, this damage had caused many sites on the internet to lose a lot of traffic and revenue which has lead to a great fall of websites on the internet.
Search Engine Optimization is divided into two parts which is the off-page optimization and the on-page optimization and within those optimizations is White hat SEO and Black hat SEO which will be discussed Below in good detail.

On-Page and Off-page SEO techniques

On-Page SEO
This type of Search Engine Optimization procedure widely has to do with the optimization of the post content, images, graphics html content and internal linking which strictly focuses on making the page rank better on its own.

Off-Page SEO
Off-page SEO deals with optimization procedures that are not done in a web page but deals with backlinks and linking to external pages that the site is linked to. This type of optimization is done once on the template file whereby the blogger will have to install some meta tags and meta descriptions which will fully Identify a site to the search engines.

White Hat and Black hat SEO

SEO has become the major topic discussed these days as many sites have been looking for ways to rank better on Search Engines by using Search Engine Optimization as a technique to help boost their sites. Due to so much competition on the internet some sites have introduced internet spam which could be used for boosting their sites better then other sites with having to manipulate the Search bots and spiders which led  search engines into introducing algorithms which were designed to end web spam.

White Hat SEO
White hat SEO is the use of optimization procedures to help a web page rank well without having to manipulate or violate the search engine's terms, this optimization requires a lot to of work to keep your web page on top of the net.

Black Hat SEO
Black hat SEO is almost done by everybody even though you were not intended to do it but it happens, bloggers do a lot of this SEO mistake but some get to do it on purpose by buying links from link parties only with the hope of ranking better on the search and while other bloggers use too many keywords on their blog posts which will eventually lead to keyword stuffing which is intended to manipulate the search engines.
This type of SEO works good only if you know how to fly below the radar level without being noticed by the search engines

Search Engine Optimization tips for Bloggers

• Write more often
In one of our recent posts on How to increase the crawl rate of a blog we shared that the crawl rate of a blog is very much affected by how much often a site gets to be updated with new data, Search Engine bots are not interested in the blogger but they are interested very much in fetching data and getting it indexed on the index. Search Engines will absolutely cause the most updated sites to rank much better compared to sites that are not updated as they may happen to be abandoned sites.
Must Read: How to Create Evergreen Content on Blogger/Wordpress

• Link to others sites and do internal linking
Linking to other sites online has been one of the secrets behind the optimization of some big sites like Mashable, Techcrunch and other media giants in getting to rank better on the search results. Linking is a very good strategy for ensuring some good ranking points from the search engines and I will motivate any blogger to use it as an advantage.
Another common type of linking is simple inbound links which includes external links pointing to your site which come from sources such as Social media sites, niche related blogs and news websites. This type of links plays a very great role in improving the quality of a domain rank both on Alexa, Moz and Search Engines. The best well known ways to  get backlinks are guest blogging, linking to other blogs, commenting on do follow blogs and listing blog to directories such as Alltop and Dmoz.

• Improve The content quality of Blog posts
Quality is better than quantity as they say, the quality of a single blog post plays a very great role in representing the blog on the search engines because search engines use quality as an important ranking factor to rank site properly according to their post quality.
The minimum number of words required for a post to rank on the search engines  is confirmed to be 300 words but the most content should have at least 500 words to rank well. Try to keep your posts to at least 500 words plus.

• Use Social media on your Blog
Social media makes things happen on blogger as many blogs online have been implementing social media widgets to make the sharing of blog posts easier which will boost you post into being seen by more audience online. The more visits that a site would get from social media the better will be the rank of that site.

• Make a Special use of Keywords
Keywords are words that you use on your blog posts to help your site rank well on the internet for certain searches. Keywords are very important but it is advised that they should be used to certain extend to avoid stuffing as it may cause it to drop from it ranks in the search engines.

• Write optimized post titles
Your Posts titles must be very descriptive and should be at most 60 characters in order to fully fit on the search results. Using very descriptive titles will help your blog posts rank better for certain keywords on Google.
Google uses a the click through rate of a post to rank it on the front page which means the more readers click on your post from the search results the better will the post rank on Google, Bing and other search engines.

• Create meta tags
Meta tags are used to introduce the site to the search engines, meta tags will simplify and help search bots define your site the way you would like the most. It is mostly recommended that you should use keywords that define your blog most on the search on the meta tags.
Recommended: How to Add meta tags to Blogger

• Reduce the site bounce rate
The bounce rate of a site is a measurement of how many visitors get to visit a single page from the search engine and then bounce back to the search results after finding.

•Optimize Images
Optimize your blog images for better results by giving them Titles with keywords which are very useful in the image search. The best well known way to optimize images is by adding Alt and Title tags.

Must Read: Automatically Add Alt and Title tags to blogger images

The best way to help a site rank well in the search engines is non other than the tips mentioned in the above post. Suppose you got any questions concerning this topic let us know in the comment box below.

How to Drive Quality Blog Traffic from Google Plus

Google plus is one of the key sites that successful bloggers use to drive quality traffic to their posts. Traffic is not useful unless it is quality having the targeted audience to your blog which may help drive more sales to your business blog.

The traffic of a blog is the most important part because it keeps the blog moving and alive because a blog without quality traffic is dead really. I have seen bloggers trying to get blog traffic by performing different activities online to boost their blog traffic with the hope of getting more leads by guest blogging which is a good idea because it will produce good results at the end.

Social media marketing has become the best blog traffic driving strategy used by successful bloggers online to drive traffic to their sites, In our recent post on how to turn Facebook followers into blog promoters in which we discussed the important basics that can boost your blog traffic while you sleep, that is a masterpiece I would recommend for any blogger who wants to improve their blogs presence in social media. But in this post I will share with you the best way in which you can use to drive quality traffic to your site using Google plus the best market place for blog content.

• Start an Official Google Plus Page for your Blog

The Google plus pages are not very much famous as those Facebook but they can be an influence in driving more quality traffic to your blog. So you have to open a Google Plus page for your blog as it is very compulsary to do if you want a quick growth in followers.  

Once you have created your page then you will have to add some customizations which may include adding a good profile picture which can be the website logo or the Icon but make sure it is related to the blog, the other most important thing to be used on a page is a custom wallpaper which will work as banner to give your new readers a clear idea about your blog which will motivate them into following your blog on Google plus. Once you have created your page to a way that you like then you will have to add you website to it and then you will have to verify it.

• Post on Your Google Plus Page

Your Google plus will have different types of people who will want to see activity on the page before they could start following your page and another possible group of people that may come into your page are newbies who will just follow your blog because of the niche, this group of people will eventually unfollow your page as time goes on.

The main thing that will keep your page active is by posting shortposts with hashtags to help reach to more readers online and from with the post you can link your blog page to it which will drive traffic to your site. Whenever writing a post on Google Plus avoid using too many words but write a summary instead and share a link to a post with much greater content.

• Make use of Hashtags to Share posts

You know today we live in a world of Hashtags, if you really want your voice to heard a hashtag is the best part of getting a certain message to a certain audience.

Hashtags are very powerful as many people use theme to find niche related articles faster instead of using the search engines.

• Send Emails to Cycles

You got a social newsletter service with Google plus as they give you a option to share posts on selected followers and also an option to email the posts directly to the followers innoxes which will bring old visitors back to your blog.

• Join Niche Related Communities

Just as Facebook has groups for certain niches also Google plus has groups which are called Communties which are built to interact the people of the same niche, these communities are very handy when it comes to sharing content as they can quickly bring in great traffic to your site. The best way to get the best out of these communities is by joining niche related communities because using unrelated communities can really be a waste of time as most of the readers on those communities are not the required targeted audience.

Whenever choosing a community to join on Google plus always use the audience number as a factor because communities with high numbers will lead to high traffic to your blog.

• Implement Google plus buttons

The very important thing to do is to implement Google plus buttons to your blog and from there the buttons will do the rest for you as you will focus on publishing quality posts which will be shared by the blog readers to more readers online.

Conclusion

The ways of driving quality traffic to a site through Google plus are many but these are the best leading ways to drive more targeted traffic to your blog from Google plus and suppose you have anything to share with us please let us know in the comment box below.

How to Increase The Crawl Rate of a Blog

Blogger is optimized by Google for better crawling and indexing of posts while the other host sites have to customize their sites for the search engines for optimal crawl and indexing.

Blogger hosted sites are highly crawled by the Google search bots because Blogger is a free hosting service provided by the Google search engine which will ensure a greater crawl rate for the blog. Even though blogger blogs are optimized for better crawling but that does not mean that the whole content will get indexed because it happens that some of the posts don't get indexed on the search engine and that is why I will show you some best tips that will help get your site indexed much more faster.

Before getting to discuss the more basic fundamentals of getting a much faster website crawling I will first show you the importance of using the correct sitemaps for their sites which will help optimize the crawl rate of the site.

The Two most important sitemaps that may be used on a site are the xml and the RSS sitemaps which the searchbots use to access all the site data. The xml sitemaps are used to give full detailed infomation about every link that is in the site which are the pages, labels, tags and any links found on the site which the bots will use to find content for indexing. The Rss/atom are also good but they differ from the xml because they only give site content updates to the search bots for indexing.

Recommended Practices for Sitemaps and RSS

The sitemaps are important to any online blog that is interested in improving the site quality in search engines, there has been a very huge competition online which may help your site to grow strong.

• Avoid Rejected urls

Avoid using rejected urls but instead use canonical urls to help boost as the links will be search friendly.

• Update your site xml sitemap for atleast once a day.

Update your sitemap by posting atleast once a day which will invite the search engines into crawling your site more frequently. Updating a sitemap by posting new contents shows site activity.

• Post Regularly

Posting on your site regularly will really boost the crawl rate of your site because sites that post more frewuently are most likely to get indexed more faster then less updated sites. News sites are mostly crawled in every two minutes because of they publish more than two posts daily.

• Avoid duplicate content

Duplicate content cannot be avoided but you can easily avoid up to 50% duplicate content which is a must for many blogs and websites.

• Adjust the crawl frequency of your site

Google allows webmasters to adjust the crawl rates of their sites which can be done on the Google webmasters website. The crawl frequency of a website can be controlled by going to Webmasters tools, and select "Configuration" and select "Settings" as seen in the image below.

• Ensure that your blog is optimized right

The only way to ensure the well being of your site is by using SEO tools which can help you find the problems that are only visible to search engines only, I will recommend that you use  Siteliner.com and Smallseotools.com which are the sites that are best when it comes to SEO.

• Get more backlinks for your blog

Backlinks play a great role in increasing the pagerank of a site even though the crawl rate of a site is not very much dependant on the pagerank but depends more on the quality of the website. The more Backlinks links you get the greater will be the crawl rate of your site.

These are the best tips tips to increase the crawl rate of your site for much better SEO and traffic, suppose you may have questions and comments towards this topic please share with us in the comments box below.

Is your Blog not growing? here is a solution to Improve your Blog's growth

Having a blog that is not growing is a very hard thing for any blogger as it may be soon get over powered by the competition, there might be some problems which the blog could face which may include things like adapting to the niche of the blog and being able to withstand the blog competition.
Having to grow a blog is not easy at all as thousands of bloggers around the world have tried improve the rank of their blogs by trying some methods which were not as successful as expected to be which showed that the growth of a blog is mostly empowered by the smartness and the experience of the blog Administrator. I am an experienced blogger with not much experience in blogging but a blogger who knows how to grow a blog into being a masterpiece, I have started small blogs which today has become leaders in their niches and today I will show you how to improve website growth and grow your blog into being a masterpiece.

Before going into increasing the growth of a website you got to know how to avoid growth barriers that your site might be facing causing it fall behind the growth ladder of success. In the internet are over 100 million abandoned blogs which have been abandoned by their owners which was caused by the lack of growth failure and that is why I will be showing you how to Grow a Blog.

Why is your blog audience no growing?
The audience of a blog can come to a state of slow growth whereby you might have to try and improve some parts of it to improve its growth to a possible acceptable standard of growth. I also had this problem within my first year of blogging when left me to a point whereby I thought about quitting my blog but just because of my dream for it I was forced to fix all possible errors and give a fresh start to my blogging empire with more skill as I learnt.

• Your Blog has become an Advertisement site

Most Bloggers blog for "money" which is good but seriously not good for your readers because blog readers are very much not interested in those Ads but they are very much interested in your blog content.

Even I myself as a professional Blogger I do read other blogs like Moz, Successful blogging and Copyblogger because of their high quality of content instead of having a huge number of Ads making it hard for readers to use the site content. Your blog is not a place for selling ads but it is for producing the niche content for the loyal blog readers.

• Blog posts too complicated

Your Blog posts must be easy to understand not very complicated because readers may find it hard to read some of the produced blog posts.

•  Blog not unique

Your Blog content must be unique and should not resemble any blog as it may confuse your blog readers into signing up with other blogs giving your blog a loss. In blogging the competition is very high and secondly we have to note that the best way to stand out from the crowd is by making yourself different.

•  Blog hides authors profile

Your blog must fully give detail of you as the author making it easy for the readers to contact you via email or any other contact source that may be available, as the Blog grows it must have a Staff page with a list of all the blog staff which includes blog authors, publishers, editors etc. because blog readers really need to know who they are having relations with and that is why we as Ajaxsurf like to display our profiles on the blog for the readers.

How to Increase The Value of your Blog?
The value of your blog will depend on the growth of your blog not on what you think your blog is, increasing the value of a blog is not very easy as it may require some hard work as the internet has become the most competitive place with millions of websites that are being created on daily bases.

•  Love What you do

Before you start a blog on a partivlcular niche you must have love for that niche which will improve the influence of the blogger in that particular niche because bloggers get to open blogs that don't even last for a month or two which has resulted to the internet having to contain over 100 Million dumped and failed blogs which is very painful experience to be faced by any blogger.
Having love for your niche will help improve the way you blog as it will surely cause your blog readers into having the same vibe which will help improve the user activity of the site.
 

•  Get a professional Blog Template

A professional template will make it work for you as it will really boost the user trust and help improve the professionalism of your blog helping to improve it blog value and you are highly recomended that your blog has to to use a responsive blog template which will work well in all devices.

•  Use optimized post titles

Whenever you write a blog Post have a certain set keywords that you must must aim because the right set of keywords will evantually help a post to rank better in search engines which will bring in dozens of traffic into a your blog which will improve the quality of your blog.

•  Try to produce High Quality posts

Quality ,Quality and Quality is a must for any potential Blog as a blog is actually a company as a whole and the way in which you manage your blog will affect it in all aspects because whatever you do with your blog fully defines your blog. If the posts or services by the blog are of low quality then the image of your blog will get negatively impacted.

• Post on your Blog regularly

Keep your readers busy before they can get bored into another blog which will probably be a huge loss for any blog because each and every reader plays an important role on the blog.

•  Embed social Sharing buttons

Social Sharing buttons are the best ways to do social media marketing without you having to work any harder at all. They are a good long term marketing strategy for any other blog.

•  Treat your Blog as a Business

Treat your Blog professionally because your blog is a business not just a place to post and post , but it is a business ran by you the founder and I would recommend that your do whatever possible with the hope of making an acceptable good revenue.

• Hold yourselves accountable

Your are responsible for everything that happens in your blog as the administrator of the blog.
Blogging is done very well as a skill and you really have to improve yourself as a blogger and have a vision about your blog which will really boost the way you reason and think about your blog and you will see a great improvement for your blog.

Bing Rises as Google Biggest Competition

Bing is really gaining its momentum as a potential competitor to the Google search Engine in getting most searches from USA as the numbers of Bing users users have been increasing at a great rate compared to the other search Engines which shows that Bing may be the biggest competitor to Google as it owns over 20% of the  searches made in USA which indicates that the leading search engine Google still dominates with the most searches made on the internet. The growth of Bing is very promising as was at no position to compete with Google as of today Bing is nowhere to compete with Google, but at a promising position.

 

When it was first launched in 1 June 2009 as Live search it wasn't successful as planned by Microsoft which caused them to replace the normal Live search with Bing which was a bit smarter as it was a great change that was brought by Microsoft.
Looking at Bing's so much success, we have to ask much on whats was the key strategy that was made by Bing it rising from being a failed search engine into being a leading search engine after Google. The Vice president of Bing Search team Derrick Connell has confirmed that the secret of Bing was to simply display the best  search results compared to the Google Search Engines as they are bringing some best improvements compared to Google which has made many internet users to use Bing instead of Google.

Bing has gone from being a joke, because seriously it was not treated or respected when its was launched as it was the result of a failed live search engine by Microsoft and today has become the second best. The upcomming windows 10 software is expected to have the Bing's data-crunching software technolgy intergrated in its Software as confirmed by Seattle Times on their website.
This shows that as a blogger or a webmaster should take a huge consideration into the bing search engine as it is increasing in popularity and works together in hand with the Yahoo search engine to bring quality search results to it users. This merge also brought an Advertising service known as media.net which is the closest competitor to the Google Adsense advertising network. Like Adsense media.net is very strict when it comes to approvals as they have some polices that helps manage approval, for sites with more than 1000 daily pageviews get easily approved as they are looking foward to overcome Google Adsense in the near future.

Companies have joined hands with Bing to start selling Ads using its advertising network which is not really expensive to use and it has been a great source of traffic for many blogs after Google in providing quality search traffic. It is also used by Ajaxsurf as we have registered ealier this year on the Bing webmasters tools to get our site on their Index.
Bing is growing into by a great rate and I would motivate that you submit your site to their webmaster tools and you will really love getting traffic from them. Suppose you got any questions and information regarding this post please feel free to submit to us on the comment box below.