How Can Instagram Be Used As A Marketing Tool For a Business?


 A Marketing Tool For a Business



If you pay time browsing through totally different skilled and private profiles on Instagram, you may  notice quickly that every profile encompasses a distinctive temperament or story that it's telling. for instance, you'll instantly see if one user loves cars or another one is concentrated on sports. Your business pictures on Instagram also will share an equivalent story or data regarding your company’s temperament and  company  philosophy.Is your company eco-friendly, targeted on social policy or budget-minded? outline what you wish to precise regarding your company to your users, and make certain that the photographs that you just choose illustrate this.

Use Short Descriptions

Many Instagram users can click on photos that capture their attention, they can browse through the outline that has been written regarding it at the side of the comments that others have announce regarding  it . With this in mind, you will think about getting ready a descriptive, sales-oriented endorsement that highlights mercantilism points or that entices your customers to require action.

Engage Your Audience

Instagram offers you over a unidirectional avenue of communication with customers. you'll encourage your customers to depart comments on your photos regarding their experiences together with your firms, feedback regarding changes they require to visualize and additional. additionally, you'll conjointly produce promotional offers that actively have interaction them which raise them to require specific action. There area unit easy ways in which to supercharge your content promoting efforts through partaking your audience. you need to comprehend them to prove your purpose to your audience.

Reward Followers and Likers

As a final step, you will think about satisfying your followers and people UN agency like your photos in several ways in which. for instance, new followers and likers might receive a promo code for a reduction on a web purchase or a coupon for a free item if they visit your brick and mortar location. Rewards encourage active user participation, and that they might even have an infectious agent impact for your promoting campaigns.


If you're finding out a good thanks to boost your promoting power in a very cost-efficient manner, social media promoting may be a fantastic choice. With the recognition of Instagram and its unimaginable reach, you will think about golf stroke Instagram to figure for you before long.


Ello and Other Social Networks' Mishaps




Ello’s Initial Attraction

The new social network Ello offered many features unlike Facebook. At first Ello’s entrance into the social media landscape this past September appeared to be about to take over the Facebook users. Young Facebook users were leaving Facebook in the millions, and Ello rushed in at this critical moment. What was their draw? The pitch was that Ello promised to have no ads, sell no data, have no requirement that users register with their real names and have no pornographic or obscene content restrictions. In its “manifesto” Ello stated: “Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data.” Ello boasted that their new social network revenue would be made when its users elected to use their special features. In the week beginning September 29th, owner Paul Budnitz reported receiving 27,000 requests to join Ello per hour. Riding the wave of positive press as many exited Facebook due to their new policy of “real name”, Ello appeared to take over as the new homeland social network.

Ello Blunders with Mistakes

However, Ello held the spotlight only a brief time. Mistakes were made with their launch that were without a doubt embarrassing for them.

  • No privacy controls or blocking options --One huge mistake was the launching of the Ello without privacy controls or options for blocking. A Tumblr post reporting this actually went viral overnight. At that point, Ello circulated e-mails to their users assuring them that “privacy features are coming to Ello very soon” and Ello’s policies would include a “zero tolerance policy” for any harassing or abusive behaviors. Privacy features and the functionality of blocking are minimum requirements for social network users.


  • Initial zero pornography tolerance -- Another mistake of Ello was their initial promise to have a policy of a zero tolerance for pornography. Based on this policy, sex author Violet Blues tweeted her friends the Ello policy is: “No porn. We know it when we see it.” Violet commented, “We can’t trust that.” After an exchange of comments, Ello quickly changed their policy concerning “sexually explicit content” on their Rules page. They also added a comment that NSFW (not safe for work) post rules are in development. Erotic artists or sex workers would have to wait in order to use Ello in the same way they had been using Tumblr or Twitter.


  • Slurs rules lack gravitas – Although the rules page pointed out that slurs were “very uncool” and that users can report uncool behavior through their recent privacy Email, you certainly would want to see these behaviors treated with more gravitas if you had ever been on the receiving end of Internet harassment or slurs. Users certainly would quickly exit the social network if this occurred to them.

  • Ello lacked personalization features – Unlike Facebook with a plethora of features to personalize, Ello’s options for customization were lacking. There was absolutely no way to resize your images on the Ello site. Therefore, the only way you could manipulate your images was with the use of software. Otherwise, your page and mine would look the same. Ello planned to make money through the sale of access to options and features. Perhaps, the exodus from Ello meant that users weren’t willing to pay.

With these errors, it is no wonder that Ello faded into ambiguity after having initially made news.

Social Media that Never Made a Big Splash

Google Buzz – Google Buzz was a social network developed by Google and also combined with Gmail, Google’s Email program. Google Buzz offered opportunities for users to share comments, status messages, photos, videos and links seen in the user’s inbox and ordered in conversations. With the discovery made by Nicholas Carson of a huge privacy flaw, not too many people wanted to use Google Buzz. The problem was that both the people you follow and the people that follow you were made public to users looking at your profile. They could learn who you chat or exchange Emails with. A class action lawsuit was filed with the FTC that resulted in an $8.5 million settlement. In October, 2011 Google Buzz was discontinued.

Bitstrips – Bitstrips could make you hate Facebook. Since most people hate the comics on Facebook, the fact that Bitstrips is all comics doesn’t thrill many people. Few positive comments have been made about Bitstrips. Bitstrips doesn’t use words, but instead uses a comic avatar to deliver your message. The problem is it wastes so much time. The novelty of it wears thin quickly.

Myspace – Although the social network Myspace had a good start, they were plagued by mismanagement, a faulty merger and a number of strategic blunders. One blunder was their allowing users to post everything and anything they wanted. Posts could be crude and offensive and not what any parent would allow. Also, the site was used mostly by musicians and artists to showcase their work. Many users simply saw no reason to stay. When Myspace returned, it was a platform for musicians and entertainers to stay in contact with their fans, but the exodus left no one to interact with. Though recently, Myspace has had a mini resurgence due to the social media phenomenon known as Throwback Thursday, where people post old photos of themselves with the hashtag #tbt.  Regardless, it will never see the heights of popularity it did during it glory days.

Giants like Facebook, Twitter, and Google know that reinventing themselves is the key to staying relevant in the ever-changing landscape of social media. Whether Ello will gain prominence or continue to dissipate into oblivion remains to be seen, but if the aforementioned examples are any indication, Ello is saying goodbye in 2015.


Jessica Kane

Jessica Kane is a professional blogger who has worked in eCommerce for the last five years.  She currently writes for Rakuten Super Logistics and recommends them for allyour online order fulfillment needsto further your success.


How to Get your Blog Content Displayed in the Google Quick Answer Box




Getting your blog content displayed in the Google answer box can be a great achievement by a blog as it gives assurance to large amounts of web traffic getting to your blog posts. The Quick search is an amazing tool by Google as it get your post futured as a quick  answer to the relevant searcher, but to you the webmaster the answer box may not be good at some times as most readers don't click on your blog link because the Google answer box may give the reader everything that they need right at the answer box, but I will assure your blog traffic to increase by a great rate through the answer box as it makes your blog content to stand out clearly to the readers.



Having your blog content on the Google answer box may require you some hardwork and more importantly having relationships with big trusted sites, Google strictly chooses sites that can appear on the search box, which means that sites don't just appear on the search box but they will only appear by getting linked to huge sites and getting mention/featured in wikipedia.


How to get your blog content featured on The Google Knowledge Graph

Link to Relevant Sites
Linking to relevant sites like mashable, ehow etc. Will make make Google and other search engines to trust the sources of your site. This doesn't mean that you should avoid linking to small blogs as they are also capable of quality content and linking to them may cause them to link back to your site.

Get your Blog content featured in wikipedia
Wikipedia is the most respected data site by Google as it data and posts are structured accordingly, getting featured in Wikipedia will highly increase your Alexa rank together with your page rank giving your site pages a great propabilty of being included in the google answer box.
Google uses such sites to get most of it sources, these sites are likely to be , wikipedia, ehow, wikihow and all these related sites on the knowledge graph.

•Make a use of nouns (i.e.,
entities)  mostly when it is natural to do so.

Implement structured data on your website.
In your blog try to use internal links between you posts which will structure your website content making it easy for the search engines to see the position/category of which the posts may be put under. The use of internal links is not only to improve the site pageviews and Ad impressions but it also help improve the rank of the site.

Another part that creates structured data on your site is nothing less than the the use of tags/labels to group related posts. Google uses the same strategy to group indexed data into it index, having your blog in the same manner will definately increase the chance of having your posts included in the Google knowledge graph.

How to get your blog Content featured on The Quick Answer Box

Select the best topic/niche to focus on.
Your Blog should focus on a unique special topic, which shall improve user engagement, I have tried recently to add multiple niche' on my blog and it became a lot of work for me as I was facing difficulties in maintaining the blog until I had to study secret behind giant blogs and I noticed that they had multiple writers which were assigned for certain the topics. You can run a multiple niche blog only if you can easily manage it but if you are struggling with maintaining a single blog, I would recommend that you go back to the single niche blog.

Sticking and focusing on one niche will give you a chance to better control your blog and thus giving Google a chance to know  your site better.

Implement SEO practices
Search Engine optimization is key really when it comes to increasing website traffic, it does not only help you get indexed or make rank better in the search engine but will definately get your site featured on the Google answer box, Your blog should be optimized  both on page and off page , but most importantly on page.

Must read : On Page and Off Page Optimzation tips For Blogger
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Search engine optimization taken into huge consideration as it plays a great role on a blog  to help it rank better in the search engines exposing your blog to a great online audience.

Improve user satisfaction
User satisfaction plays a great role on any Blog or website because a website cannot function properly unless the readers are happy about it. Making the blog readers happy is simply not about writing good posts but it is about the type of template that is being used by the site, which includes the site design an many other parts of the site.

But most importantly try by all means to make your blog as professional as you can get and you may even get unexpected backlinks and attention from relevant sites.

Qualities to successful SEO in Blogger/Wordpress

The qualities of a blogger ought to be attended in the least times so as to become somebody well-liked on the net. A blogger ought to have many concepts for inventive writing, in conjunction witha truckload of motivation. The results wanted won't return nightlong and there is no guarantee thatthis can be straightforward.

These ar the 2 things that you simply want so as to satisfy your dream of running a successful blog:plenty of exclusive content and readers' loyalty. In every case, time is needed to develop the success.this can be a method and not a short-run event.

seo quality


Related: the way to Write SEO Optimized weblog Posts 


Top Qualities To Become a successful Blogger

Here ar 3 qualities of a blogger WHO as a web site administrator can ought to have, if your goal is to manage a successful web log.


Patience

successful web log may be a product of your time and energy and for this, you may want patience. As I aforementioned before, the results won't seem quickly nightlongtherefore it's necessary to comprehend this from the beginning. If you're perpetually making an attempt to develop new and inventive concepts for writing on your web log and, at a similar time, you're upset whether or not you may see any results, this can solely create things tougher.

The building of a successful business on-line may be a "long term" effort and you want to decide if you settle for this challenge or not. this can be one the foremost necessary qualities of a blogger.


Credibility

Much of the traffic of any successful web log results from its distinctive content, still as its quality. In fact, the standard of what is within the web sitecan have an immediate impact on what is going to become microorganism guests that are returning to your platform. If you may offer quality content,folks can quote your web log, and once they are doing it, others could return to examine what you've got. It depends on you to publish helpful and correct info and your readers can do the remainder


Consistency

Maintaining a gentle stream of inventive writing concepts is significant to be able to perpetually update the web log. The frequency of publication to a correct schedule is said to the number of your time you've got on the market and your level of motivation. However, it's suggested to ascertain a form of consistency, in order that folks will schedule their own visits consequentlysimply keep in mind that the a lot of typically you write, the a lot of folks can visit, therefore their loyalty can grow quicker and their referrals are extended.

To become a well-liked blogger, it's necessary to own a healthy supply of inventive writing conceptsin conjunction with plenty of patience and motivation. Ultimately, it'll be up to you, as a web site administrator, to produce the 3 qualities of a blogger that we tend to mentioned higher thanWHO is looking out indefatigably his goal of getting a successful web log. In the end, your own motivation and patience are the glue with that all the weather are place along in order that your dream can return true.

How to Copy Text or Images from Right Click and Text Highlight Disabled Sites

The internet is filled with amazing posts and images that are really attractive which one should adore, Whenever I see an amazing  image or text on the internet I always get tempted to to save them on my gallery, apart from just copying images we got to respect that copying text and images from websites can lead to violation of copyright.



Most sites have disabled the right click to prevent the copying of text and images in order to pevent any duplicates of their content from spreading through out the internet because they cause sites to rank very low on the search engines, so the webmasters have found it a very good idea to disable the right click preventing any copying of text. I myself was very much addicted into the copy paste strategy until I saw that it caused my pages to rank very low in search engines while the pages that I wrote originally were the best ranked on search engines and they brought us a lot of traffic which made us to delete all posts which were not originally written by us, after this change my blog traffic doubled increased by over 100% which was so unbelievable because I really battled with getting quality blog traffic into this blog.

Copy paste is very common to both blogger and wordpress as most blogger newbies don't write original blog posts but instead they choose to copy from other professional websites which has led many bloggers unto disabling the right mouse click from their blogs which to me is basically wrong as it gives readers a hard time to copy some shared text and other important elements, instead of disabling the right click I would recommend that you use DMCA which will copyright your blog content automatically .

Also read : Protect Your Website Content with DMCA (Digital Millennium Copyright Act)

I have used the right click disable gadget on my blog but it did not suite my Blog because it prevented readers from copying text from blogger tutorials which are shared in this blog and I had to sign up for a free account with DMCA.

Ways to copy Text from right hand disable sites.

Copy text using the Source code

The source code is an html display of the website template code together with all widgets and post text on that particular blog or website. The easiest way to view the source code is through the right click on the mouse and select view source code but if the the blog you want to copy from has disabled the right click you will need to copy the code below and in a new tab  paste it on your browser  and replace www.mysite.com with the url of the page you want copy and press enter to open the source code.

view-source:http://www.mysite.com

Disable java script on browser

The right click gadget uses java script to prevent readers from using the right click, so the simple way to disable the widget is by simply disabling right click from the browser

Copying images 

Coping an image on a website can be done easily without the use of any skill as you can point the image with the mouse and press the "CTRL" + "C"  keys on you keyboard and that image will be simply copied into you clipboard and then just paste it any where you want it to be.

These are only a few ways but the can be many other alternatives that on could use to copy almost an text from the web. please if possible share with us some your way of copying text with us on the comment box below.