21 Unbeatable Ecommerce Tips For Bloggers -Infographic

Ecommerce is the most tricky part when it comes to blog monetization because it may look easy and promising but when it come to reality the possibility to run a successful site is very scarce as many bloggers are failing to master including me at the start until I had to read a post which gave me blog monetization tips and guidelines which boosted my Profits as a blogger.





 I have an Infographic which I received from Vebology which I believe that you will find it useful as it has the best Ecommerce tips that any online business or blog could use to generate quite good profits from ecommerce. This Infographic will work for you into a successful ecommerce campaign as it will give you the tips based on very useful things such as it will give you a proper view into marketing, Social Media and all necessary information that will help improve your online profits.


(Click on Image to Zoom)



Click On Image to Read



Conclusion

I believe that you found motivation within this post, suppose you have any question about the tips given in this Infographic, please leave them in the comments box below and we will get back to very soon. Wish you the best Blogging week and the new year.

Napoleon Hill Money Making Secrets For Millionaires

when looking at the world as you know it today you may notice that there is an endless amount of opportunities out there for anybody that is ready to get hold of them. I started blogging earlier in 2014 as a hobby because I normally did not have many things in which I could spend most of my time into until I started a blog which has grown into one of the best in world as this blogs gets tons of visitors from around the world. I want to share some of the secrets that have created many billionaires around the world, the secrets that have motivated the likes of Mark Zuckerburg and Pete Cashmore into achieving the best possible achievements that one may acquire as an individual.



If you pay attention to the information that I am sharing with you right now I am really convinced that you will make more money than you ever thought. there is too much information on wealth creation out there and most of it is nothing but crap because they are simply in the business of making money and not returning with something useful to help an average person prosper and I really dont know why do they hide such important information, but I will share with you a glimpse of it to help you succeed in life into being a multimillionaire or a billionaire depending on  your commitment.

Napoleon Hill was one of the people who were privileged to work for the worlds richest man Andrew Carnegie who was the founder of US steel, who later taught Napoleon Hill the success secrets that I am going to share with you on the list below.


  • Have a Dream and a Burning desire to achieve it



    This is the difficulty that most people are having difficulty in getting to solve as most people tend to look at their salary before their can start dreaming about success, such dreams are not usually successful because the subconscious mind knows that they have no faith to achieve such success. unsuccessful people always ask themselves "HOW?"  but winners and successful people never think about the HOW first, they always dream first and have a burning desire for its achievement

    The most important money making secret is to define your dream and have a burning desire for its achievement, and once you are driven by the burning desire you will make it in life as a success.
  • You have to feel good when you think about your dream 

    Most people out in the world feel bad about their dreams because they dont have it, you have to feel good about your dream even if you dont have it for example if I was at a seminar with you and rolled your name out of a hat and say you have just won $50,000 and a trip to Italy, then probably you will be happy even though you have not received the money or travelled the destination. Telling you that you have won will not change anything as I am telling but definitely your feeling will change even though nothing has changed in reality.

    You might have a dream now but that doesnt mean you will achieve it now but there is certainty that you will achieve your dream in a certain amount of time even though you have not achieved it yet.
  • Unsuccessful People are surrounded by dream stealer's

    Dream Stealers are the reason why most people arent successful in life all because of people who are always there to discourage them from achieving their dreams, these people have fear fear of the possibility to financial freedom, dream stealers could be your friends, family, spouse and any other person that makes you believe that you wont make on your dream. Successful people are surrounded by people who support and believe in their dreams no matter how big the dreams are.

    If you want to be successful in life and make more money you have to associate yourself with like minded people who will pull in for you, you can do this by developing friendships with like minded people who are success driven as you are.
  • The words you speak will determine your success

    What you say determines your success which is the reason why most people get hung by their tongue. unsuccessful people talk negative about themselves and just by doing that they hang their own lives with their tongue meaning they kill their dreams because Words Have Power. You must learn to speak like successful people as they speak positive about themselves
     
  • Think about what you want

    This was the secret which was discovered by Earl Nightingale the author of "The Strangest Secret" a novel which reveals that You become what you think about most of the time. this has been proven to be true as most people become what they think the most. my word to you is that you must think about your dreams all the time and have the burning desire to achieve those dreams.
  • You have to read books

    Leaders are always readers which means that to become a good leader you must earn as much motivation and wisdom from reading books because today the world has been corrupted as most people spend time watching Tv, reading magazines, reading newspapers and spending time with dream stealers who will will harden your your attitude and make focus less in achieving your dreams, we develop negative thinking which develops negative transmisssion of frequency which causes Negative things in your life. as an individual willing to succeed reading books should be used to help position you in the way in which you are supposed to think.




It is easy to become a multimillionaire, you just have to dream about something and follow your dreams and trust me you will indeed become a successful somebody.










How I Permanently Removed The Shortcut Virus

The shortcut virus is the biggest nightmare that any blogger could face as this virus has the potential of avoiding the impact of antivirus softwares in any computers.



This type of virus was easily removed from a pc by simply using a virus removal tool but well today it is a different story because this virus cannot be detected anymore as of the research I did on it and the only way to solve it was by entering some codes on your computer which will remove the shortcut virus in a selected drive that you might think is infected.

When I purchased a new laptop for doing some business, it happened that I had connected a flash drive into it to install a program without knowing that the flashdrive I used had been infacted by a shortcut virus. When I downloaded an antivirus software online and tried to remove the virus, it became a bit impossible until I had to try some alternative ways to remove the virus infection.
It was quite a sad moment because I seriously needed the information that was in that disk until I was forced to tried to use some coding which really helped me fix my virus problem cause I tried using different shortcut removal softwares and it did work partially as these softwares were able to remove the shortcut virus from the drivers that you may choose to clean.

I have created a BATCH file which I used to clean my new computer just by a single click and with 10 seconds the computer was cleaned after using the antivirus software.
I know many people of there are facing the same problem which I faced and I am pleased to share with you this great tool which I have created to help many people out there restore their files. please download your file on the link below.


I would love to hear your stories about how the file worked on your computers, please share your experience on the comments box below.

How to Add a Floating Christmas Widget on Blogger



Christmas is around the corner and it is best that we develop a widget that will enable you to give your blog readers a warm Christmas welcome which will show how much welcomed are they in your blog. We have created this simple awesome floating Christmas widget for blogspot users and which I believe will work also on other blogging platforms as I created this widget using HTML which is acceptable in most blogging platforms and websites.



Widget Blog Installation

Installing this widget is very simple but to respect those that are new into blogging I will will show the steps that should be followed to successfully install this widget on their blogs.


  • Step 1 - Log into Blogger Dashboard and  select the blog you want to install the Christmas widget
  • Step 2 - Go Layout and select Add Widget on your blog layout page.
  • Step 3 - A window will pop up on your screen and in that window you will have to select JavaScript/HTML.
     
  • Step 4 - Upon selecting the JavaScript/html tab a window will open and you will have to paste the code below and save your widget.


<style>
#floatingbyAjaxsurf {position:fixed;bottom:10px;right:10px;z-index:999;}
#floatingbyAjaxsurf img {background:white;border:1px solid #ddd;padding:4px;width:100px;}
</style>
<div id="floatingbyAjaxsurf">
<img src="http://38.media.tumblr.com/2433f2f591186ac5aae8c891f60ba4ac/tumblr_mu04mbVocO1r9vyoko1_500.gif"/>
</div>

Editing The Widget

You might want to edit your widget in a way that suites your blog design then probably thats very simple as all you will have to do is to to follow the guide that is given below.


  • Widget backgroud

    You can alter the background of the widget simply by adding any colour of your choice, you don't need to hastle about which colour html code you will have to use as you will only be required to use real colour names such as blue,red, green etc.  You will only have to change the colour name.

    background:white;border:1px solid #ddd;padding:4px
  • Widget Width

    The current width used on the image is 100px which you can also alter on a way that suites you but I will recommend that you don't change it.
     
  • Widget Image

    I have decided to use a Christmas image with this link http://38.media.tumblr.com/2433f2f591186ac5aae8c891f60ba4ac/tumblr_mu04mbVocO1r9vyoko1_500.gif  but you can use the image of your choice depending on your choice of image or season, maybe Easter, Halloween and other holidays because this does not make this widget strictly for Christmas but you can adjust it by having your own image. 
Conclusion
well that is it, wish you the best blogging experience ever and the best blogging experience. suppose you face any difficulties with installing the the widget please feel free to let me know by leaving your comments in the box below.

How to remove the numbers in blogger post URL's

This article looks at the numbers that are in web-page addresses created by Blogger, what they mean and how you can influence them.


no symbol over digits section of blog-post website address
When you first publish a post, Blogger assigns a permanent web-address (aka an URL or a permalink) to the post.  I've previously explained how you can control the words used in this hyperlink.

A common question from people who are researching SEO for their blog is "how do I get rid of the numbers in the post-URL?".

Unfortunately the answer is not as straighforward as most people hope for.


Numbers near the start of Blogger URLS

As described in setting the content of your post's permalink, the URL given to posts published in Blogger shows the year and month of the original publication date for the post. I think this is because Blogger was originally set up as an on-line diary, with a lot of the features organised around the post-date.


numbers in the website address of a blog post, as show in Internet Explorer


Today, there are ways of giving your blog a home page, showing your posts in pages, and changing the order of the posts, which let your blog be a lot more than a date-ordered web-log.

Some blogging software (eg Wordpress) lets you choose the structure of the URLs which are used, eg leaving the date out totally, or puting it after the words.

However Blogger does not currently have any way to remove the date-part of the post URLs. And I could be wrong, but my best guess is that this will not change anytime soon.

So what options are available to remove the year and month numbers?

If you just don't want people to know the correct month and year of the post, then you can change the date before you publish the post for the the first time. Maybe make it something non-sensical (eg 1/1/1990). (However do remember that your RSS feed will show the actual date of publication, not the assigned date).

If you have some content where any month-and-year are particularly irrelevant, put it into a Page instead of a Post - because Page URLs don't contain a date.  But remember that you need to give users a way to get to these Pages, and that remember that they are not sent out in your RSS feed, so subscribers won't see the content.

The third - and least attractive - option: is to accept that this is how Blogger works and that you need to live with it or switch to another blogging tool.


Numbers near the end of Blogger URLS

Blogger puts digits at the end of post-URLs in order to make sure that each post ever published has a unique address.

Notice that I said "ever published": if you publish a post, then delete it, and then publish a second post with the same year, month and either title or customized-URL-words, then the second post's URL will have some digits put on the end, to stop it being the same as the first one.

Once a post is published, you cannot remove the digits and keep the same words and month/year.  The only way to avoid them is to make sure that your post-URLs are unique. So if you publish a post and notice that it has digits on the end of the URL, one option is to delete that post, and replace it with one which has a different publication date or customized-URL-words(don't forget to copy the post contents before you delete it!)   Or you could just set it back to draft status, and then publish it again with different and this time unique customized-URL-words.

For example, if you publish and find that you get
www.all-about-cats.com/2012-07/vegetarian-cat-food-recipes01.html
you may want to delete the post, and republish the content in a post with a different date like
www.all-about-cats.com/2012-06/vegetarian-cat-food-recipes.html


Does it really matter?

Crystal 128 karmPersonally I'm not convinced that having numbers in Blogger URL's is a problem.

If the content is so weak, and poorly linked to by other sites and social media that the presence of numbers in the URL is affecting visitor numbers, then it seems to me that there are more important things for you to be worrying about.

On the other hand, if your blog is already popular and well-optimized, and you're looking to get the last possible bit of SEO benefit - you'd be better off using your time to write even more good quanlity, unique, content so that your exisiting subscribers visit more often, instead of fussing over something that you cannot control.

Or am I mistaken?



Related Articles

Setting the custom-URL for a blog post

Giving your blog a home page

Putting Blogger posts into pages

How to set the date for a post

The difference between Posts and Pages

What is RSS and why it matters for bloggers

Removing a post from your blog

Copy the contents between blog posts - and keep all the formatting.

The Impact of Social Media on eCommerce -Infographic

Social Media on eCommerce

Well ecommerce has become the most trending way of which people use to buy and sell products online in which the owner of Amazon, the worlds leading online retailer has been able to increase his wealth from $33bn to over $50bn in over 6 months. as bloggers we got to anticipate such growth on on the ecommerce market as it is taking the world by storm.

I have received this awesome infographic from Vebology and I have found it suitable for as I have noticed recently that this blog has been known mostly for ecommerce due to the quality of material that we produce for our readers. Running an ecommerce site that makes money is very difficult for many bloggers including me at the start as I really faced a lot of difficulty with getting people into buying my products until I used Facebook and Twitter to get more clients to purchasing my products.

I do recommend many bloggers out there not to quite ecommerce but should look forward into social media marking because out there are many people that have been waiting for a product that you are selling but the problem with them is that they didn't bother to search for, As a blogger should always see an opportunity to profit on any market because generally the demand is much more that the supply.

Besides advertising social media is the best way in which one should use to drive traffic to their site, maybe advertising might be seem as the best but telling you the truth advertising cannot withstand the force of social media as big sites like Mashable, Techcruch  including Ajaxsurf have seen social media as the best way in which we can market ourselves. The world has been changed by social media and today I tell you that social media will change the way you work for the better.

                                                    ( Click on the Image to Read )



social-media-impact-on-ecommerce
please click on Image to read
I do recommend that you share that this post to as many people as possible because it is the best even though the credits are not to this blog but I believe that this infographic on the the impact of social media on ecommerce will boost the traffic that you get from your ecommerce site and more sales you will make. 

Using Labels to categorize your Blogger Posts

This article explains how to use Labels to categorise the Posts in your Blog, and how you can get around some of the limitations in Blogger's categorising tools.

Why categorise your Posts

watermelon salad recipe can be labelled / tagged as  fruit, salad, dessert and pink
Grouping your blog's contents makes it easier for people who have reached your blog via Search to find other posts that they may be interested in - provided you add tools to your blog that let them navigate using labels.

It's essential if you want to make it look like you have put your Posts into Pages.

And it helps you to find posts yourself.


Blogger's tools for working with categories

The only tool that Blogger provides for categorising or grouping Posts is Labels.

In short, Labels are tags that you apply to posts.

Each post can have as many Labels as you want (there is an upper limit of 5000 labels-per-blog, but most people don't get near it).

And you can use labels for different purposes.  For example, a post titled "Photographing Long-haired Black Cats" could have three different labels
  • Cats - the the animal it's about
  • Photography - for the functional category
  • Jane Smith - for the author
The Labels gadget lets readers choose which groups of posts to see:  when a visitor clicks an item on the labels gadget, they are shown a list of posts that have the selected label applied to them.

You can add the Labels gadget as many times as you like, selecting which specific label values to show each time.   In the example above, you might add it three times, once for ainmals (showing Cats, Dogs and Rabbits), once for function (showing feeding, grooming and photography), and once for author (showing Jane Smith and Joe Bloggs).

There are three steps that you need to follow to make effective use of Labels in Blogger.


How to add Labels to your blog

Step 1:    Label your Posts

For each post, add one or more labels.  You can add labels either:
  • In the post-editor, in the Labels section at the right side of the post-editor o
  • From the Posts tab, tick the posts you want to put the labels on, and then use the drop down arrow from the top icon that looks like a small luggage-tag:   choose the label or "New label ...").

Step 2:    Add the labels gadget

Add the Labels gadget to your blog - the same way you would add any other gadget .   You can add it as many times as you need, choosing which labels to show each time.
 
Warning:  If you choose to show only a certain selection of Labels in a gadget, then this is all that it will show even if you add new labels to your posts later on.  However if you don't restrict which labels are shown, then new ones are automatically shown in the gadget if they are associated with published posts.

Drag-and-drop the labels gadget to wherever you want it:  some people put it just underneath their header, to make readers think they've looking at a more traditional web-page.

Step 3:   Add Labels navigation

Another way for your readers access labels is from the display in the post header or footer of the list of labels assigned to each post.

This is turned on by default in most themes:  you can change the setting and move it around using post-templete settings found under  Layout > Blog Posts (edit).




What your visitors see


A List of Posts:

If a visitor to your blog clicks on an item in the labels gadget or in the labels-list that is show for apost, then the "labels-view screen" is used to show them the posts that have the selected label.

This screen is like the main screen: is only shows a certain number of posts and visitors need to use the newer-posts and older-posts links to move back through the list.

Like the main screen, if you have used jump-breaks in your posts, then the list only shows the first part of each post.  If you haven't used jump-breaks, then the whole posts are shown.



A summary message:

Unlike the main screen, in most themes there is a message at the top of the page saying:
"Showing newest posts with label WHAT-EVER-YOU-CHOSE. Show older posts"

Or if there are no published posts with the selected Label, the message is slightly different.  Some people change their theme to customise or remove this message:  Chuck in The Real Blogger Status has written an excellent description of  how to do this.


What Labels aren't - but appear to be

Many people think that Labels are a way of actually putting Posts into pages.  However the Posts aren't actually moved around.  The labels-screen is just a way of viewing a smaller-than-usual group of Posts, and can make it look like you have put your posts into sub-pages.


Making multi-level categories

Currently, Blogger only supports one level of grouping.  The only way you can make sub-groups of Labels is to add two categories to each post - one for the "major" category, and one for the "minor" category

For example you might use labels like these
Major category:  Minor categories:
Recipes: Sweet, Savory, Wheat-free
Party-games: ice-breaker, run-around, silent, outdoor
Music: lively, soft & gentle, traditional, instrumental
Each post would need to have at least one label from the major category, and one from the minor categories.

If you do this, you need to be clever about adding two levels of gadget, with only a selected group of labels shown in each gadget.   You might even need to edit your theme, to only show certain gadgets in certain situations.



Related Articles

Posts, Pages and Navigation

Setting what goes on the Home Page

Editing your blog's theme:  advantages and disadvantages

Making it look like you have put your posts into pages.

Copying all the posts from one blog to another

This article is about how to copy all the posts from one blog to another, using Blogger.  There is a separate article about copying individual posts, or pages, from one blog to another.

To copy all the Posts from one blog to another, you need to export them from the first blog, and import the file that was created into the second file.

Any Pages (see The Difference between Posts and Pages) in the first blog, need to be moved individually, because pages aren't currently included in the export file.
If you want to totally replace the contents of the destination blog with the contents of the source blog, then you should delete the existing posts from the destination blog before you import the file.  (NB   Delete posts by going to the Posting / Edit Posts screen, and pressing the Delete button that is beside the post.   Don't delete the entire blog, or you will lose access to the URL).


Follow these steps to copy all posts from one blog to another

1  Log in to Blogger.

2  Go to the export tab from the  Settings / Other tab.

3  Click on Export Blog.

Export-blog window on the old Blogger interface:
the new interface looks a little different, but has the same links

3a  If you are using the new interface, click Download Blog on the confirmation message window:



4  Your computer will download a file.   For Windows users, it will probably be put in the My Documents / Downloads file.  Or you system may use another place, or it may ask you where to put it.   Whatever happens, you will need to know where this file is saved to.

5  Open the blog that you want to move the posts to
(You may need to log out and in again, or perhaps just switch to different browser or tab)

Delete (using Posting / Edit Posts) any Posts that are already there, but which you don't want in the refreshed blog.

6  Go to Settings > Other and click Import Blog.  When the box opens, choose the exported file that you made earlier, and enter the security-text.
Import file selection screen in the new interface:
the old version of Blogger is very similar.

7  Choose whether or not to automatically publish all imported posts.  
Only tick the box if you DO want the posts automatically imported.   If you don't tick it, the posts will be loaded, but with have status of Draft, so won't be visible by readers until you publish them.

8  Click Import Blog.

Check that the import worked successfully, by looking at the blog, and also at the list of posts under Edit Posts:  are the right number of posts there, do they have the right labels etc.


Results

IMG redCowRoadworks4586All the posts from the source blog will be copied to the destination blog.

Many of the post characteristics will be the same as in the original blog.  This includes:
  • title
  • post contents
  • published-date and time
  • label(s)
  • post-author.


Any comments from the source blog will also be copied over - sometimes it takes a few hours for the links for them to be re-establshed properly.

The URL for each post will be based on the URL of the blog you have imported them into and the publication-date that the posts had in the source blog - for example:
www.YourNewBlogName.blogspot.com /2009/05/name-based-on-post-title.html

Any internal links in the blog will still point to the post in the old blog
For example this link points to a popular article in Blogger-HAT.  
If I export-and-imported this post into a new blog, the link would still point to the same place, ie the post in Blogger-HAT - not to the post in the new blog.

Any pictures, videos etc in the old blog will still be in the same place that they were in (Picasa-web-albums, YouTube, Google Videos etc).

If you have imported more than the number of posts that Blogger allows per day (currently 50 I think) then to make any more posts today you will need to complete the captcha-test (ie entering the letters in the funny-shaped word).   This will go away approximately 24 hours after you last enter more that the maximum-posts-per-day.


Importing to the same blog

If you try to import posts into the same blog that you exported them from, Blogger will not import any posts, and give you an error message.

If you do want to do this (eg to create a duplicate set of posts), then do the export, change some small detail of the original posts title or date/time, and then do the import.



Related Articles

The Difference between Posts and Pages

Moving individual posts, or pages, from one blog to another

Converting Posts into Pages

Moving some posts form one blog to another 

Deleting blogs and blog-posts

How has Digital Eommerce Changed the World

Well as a blogger you should be familiar with Ecommerce as most of our blogs have ecommerce features and everybody out there is speaking about online shopping and its global impact.

Ecommerce has been the driving force for online revenue as many people dont go shopping anymore but instead would prefer to buy products online as it probably save them a lot time.

Facebook and other social network giants have introduced an intergration of shopping buttons which have been made available on some retail shop pages which has made it easier for them to sell products directly from Facebook, without having to visit an external page to process the payment. The rapid growth of digital ecommerce has made a very huge impact in the world today as many people out there are living their lives on it, they use mobile apps, windows, mac and all the the paid digital software.

It is believed that digital ecommerce is to expand at an even greater rate as the online market seems to expand at a very great rate as most people are getting involved online through social media, retailers and entrepreneurs have seen this as the best way to increase their revenues by getting their businesses known which has made social media the driving force behind digital ecommerce.

The love of digital content has been so much in Asia as the continent has been so much involved in the development and technology. In the Asian continent the governments have agreed upon supporting this global change by working in partnership with technology companies to bring development in the tech industry. In the United States the same has been seen as most magazines, blogs and newspapers have brought in a idea of online shopping which has made ecommerce what it is today.

How to set the URL for Blogger posts

This article shows how to use the Permalink options to control the URL used for a post in your blog.

URLs and Blog Posts

When you first publish a post in blogger, an URL (called a permalink in blogger) is automatically generated for that post. It looks like:

www.yourDomain/yyyy/mm/WORDS-ABOUT-MY-POST

In this URL:

  • yourDomain is either your custom domain (eg fred-fish.com) or your blogspot domain if you aren't using a custom domain at the time (eg www.areyoublogger.blogspot.com)
  • yyyy/mm is the year and month of the post's original publication date.

Years ago, Blogger chose the WORDS-ABOUT-YOUR-MY based on the title, or the first words in the post if the title was blank. They used some rules eg leaving out "the" and other common words, and putting numbers on the end so that every post has a unique URL (called a "permalink" in Blogger).

However Blogger have now provided a tool that lets you choose the WORDS-ABOUT-YOUR-POST separately from the post-title.


How to change the customisable part of the URL for a post

1  Edit the post in the usual way.

2  In the Post Settings area (currently at the right hand side of the editor), there is a section called Permalink.

3   Click on Links to show the options in it.

4   Click the custom URL radio button

5   Type the words that you want to use in WORDS-ABOUT-YOUR-POST into the Custom URL box

6   Click Done.

7   Finish the post, and Publish it.

Restrictions

The only characters you can use are:
  • lowercase letters (ie a, b, c ... z)
  • uppercase letters (ie A, B, C ... Z)
  • digits (ie 0, 1, 2 ... 9)
  • underscore (ie _)
  • dash (ie - )
  • full-stop, also known as a period (ie .)
It looks like there is no restriction on the number of characters you can put into the URL.  For example, I was just able to make a post in my test blog, with this URL:  
http://bhat-draftarticlestore.blogspot.ie/2012/07/123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-123456789-.html
(you cannot see the post, because that particular blog isn't open for public reading.)


If the combinaton of yyyy-mm from post-date (which you can change - see Setting the Post Date) and WORDS-ABOUT-YOUR-BLOG is not unique, Blogger will leave out the last character(s), and put in numbers to make it unique.

It only applies to Posts, not Pages:  the only way to influence the URL / permalink for a Page on your blog is to choose the initial words in the page-title very carefully.   (Ref:  the difference between Posts and Pages)


Why should you bother? What words should you use?

Firstly, it's only worth changing the custom words in your post-URL  if SEO matters for your blog.

If you think the change is worth it, then you need to think about what specific words
1) accurately reflect the content of your blog, and
2) are likely to be the words that people search for.

Unless you're a spammer, there is no point in making your post url www.myBlog/2012-07/hot-and-sexy-topic if your post doesn't have any content about hot-and-sexy-topic. (And if you are a spammer, you may as well leave Blogger now, before you get kicked off anyway.)

Leave out smaller filler words like "the" "a" "and" - unless they are relevant to the post-contents. For example include "the Who" if your post is about the band called The Who, but leave it out if your post is about the cats who can fly.

Lastly, many SEO experts (self-proclaimed and otherwise) say that dashes are better than dots or underscores. Only Google and Bing know if they'are correct or not. But it's probably a good idea to use xxx-yy-aaaa instead of xxx_yy_aaaa or xxx.yy.aaaa, just in case they are.


Changing the post-title after publication

Google's help-article about the custom-permalink feature says:
"because Blogger automatically creates the URL from information from your post title, your URL would change should you decide to edit the title. This would result in broken links, and fewer visitors to your blog"

This isn't the way Blogger worked before: until now, I often published a post with one title using the words I wanted in the URL, and then very quickly edit it and change the title to the words I wanted in the title. For example, for a recent post
  • the URL is  http://areyoublogger.blogspot.com/2012/07/html-code-for-popular-gadgets-in.html
  • the post-title is now:  Where to get the HTML code for popular gadgets in Blogger

I just tried this again in my test-blog, and found that it's still true: even if you change the title, the post URL doesn't change.


Changing the custom-URL words after publication

Originally, after you hit the Publish button for the first time, there was no way change the permalink:  if you click on the Permalink option in Post Settings, you are shown the custom value that you chose, but you cannot change it.




However you can now:

  • Edit the post.
  • Click the Revert to draft button.
  • Edit the post URL in the same way

and the URL of your post will be changed.  Note that if you do this, the post characteristics (view count, comments) are kept.   This means that Blogger must be associating them with the unchanged internal post-identifier, not the URL.

10 Effective Tips on Creating Shareable Social Media Content


What makes content go viral on social media? Is it the shock value or is it relevance? Think about why you remember some posts and not others, and you will see that there is no simple answer. If you have a definite purpose for sharing content other than sheer exuberance, then you need to know how to create effective social media content that suits your needs. Here are some tips to which you should pay attention.


Target your audience
Social networks are geared for particular types of people. Some prefer one social network over another. When you are creating your content, you have to identify your target market so you know what social network will respond more readily to your posts. However, more importantly, you should know your target market thoroughly. You should know their habits, needs, wants, prejudices, and psychology. In other words, you should know where the buttons are so you can push them.
Write stuff they want to read
If you know your target market, you can create content that they will read. You should still keep in mind your purpose for posting (brand awareness, content marketing etc.) but make sure that it is a good fit for your audience. It should offer useful advice, interesting information or entertainment.

Aside from utility, you should strive to get your audience to make an emotional investment in your post. Encourage them to participate in the conversation and to air their opinions. Respond promptly to them and always conclude with an open-ended question. It keeps them coming back for more. You will get more shares that way, which is what you want.
Keep it bite-sized
Create several short posts as opposed to one long chunk. You can overwhelm your audience, if you give them too much information in one helping. Some important information of what you want to say may also get lost in the crowd. Isolate one or two ideas, expound on it in detail and lead them to check your next post for more information. It is easier to digest and remember, and, more importantly, it is much more shareable.
Make it visual

Content is not just about what you say, but what other people see. Pay close attention to how your post looks; it should be easy to scan and follow. People have a tendency to abandon articles that look too hard to read. Avoid long paragraphs; it should have no more than three to five sentences. Lead off with an interesting visual or break up long entries with an illustration. Giving your reader’s eyes a break will keep them engaged.

Use high quality language
You may have something really important or valuable to say, but may not have the skills or time to put a great article together.  They say the mark of a good leader is the ability to delegate. For example, you target Australian women for your marketing campaign and you have a difficult time choosing the right words that would appeal to them. You can outsource content creation at Australian writings to native speakers and professional writers to ensure that you are turning out high quality work. You may also write the content yourself and contract an expert to edit and proofread your content. 

Encourage sharing
You want your content to get as much exposure as possible. That is the whole purpose of social media marketing. You can make it easy for your reader to share your excellent article with their friends by providing them with a Share button. You can even encourage them to do so by offering incentives such as giving them freebies for sharing.
Provide a sharing platform
There is nothing easier to create than a post that gives your audience a chance to share their own accomplishments or experiences. Solicit them to submit photos or videos of their creations, travels, families, and so on. You can make it a contest of it if you want, but it is not always necessary. People enjoy attention, and take every opportunity to get it, even for a little while. When they tag your post or share it so their friends and family can see it, it gives you more exposure.
Engage influencers
There are people who have the credibility and ability to sway public opinion. As a social media marketer, one of your most important tasks is to identify these individuals and get on their good side. Persuade them to share or endorse your content by following them, quoting them or otherwise stroking their ego. At the very least, avoid antagonizing, contradicting or challenging their opinions. They can either make or break you, so tread carefully.
Build trust
You can also become an influencer in your particular niche, if you build a relationship with your audience. Many people engage in social media to get expert advice, so a good way to build trust and rapport with the audience is to provide them with what they need. You can give troubleshooting advice or point them in the right direction to solve their issues. Cultivate a personal approach when answering questions or inquiries so that you appear friendly and approachable. Avoid the temptation to pitch to them at every opportunity; this can harm your credibility. Always provide objective advice; they are more likely to believe you when you do make a pitch.
Tag away
Do not hesitate to tag other people in your post, even if they are not influencers, if they posted something you can connect to your business. Most people find it flattering, and very few will pass over content that specifically mentions them. It will encourage them to like, comment on, or share your post. Tagging is also a good way to get the attention of potential clients if they are already looking for your product or service.  It gives you a foot in the door, and you are doing them a service besides. Nothing is more satisfying than mutual satisfaction.
Creating content that will make a splash on social media is not easy. There are flukes, of course, but in most cases, it requires patience, careful study and a sound strategy to build a presence that can positively affect your business. If you follow the tips given above, and get professional help when you need it, there is no reason why you cannot create content other people will share on social media. 

  

Stephanie Norman from Sydney has been a content marketing specialist and professional writer for 4 years already. She writes business, creative, and academic content as a freelancerYou can follow her at Facebook and Google+.