Search Trends That Will Impact Online Revenue

Search Engine Optimization has a very good impact on online marketing as it will make marketing to be done very much simplier. Anybody can use SEO but many bloggers fail to master the power behind search engine optimisation and in this post by our partner Vebology I will show you how you can market your blog or product by using search trends.

There are seasonal search trends which are mostly affected by economic events and Google updates, These events come out when major public adventures take place.

Below is an infographic provided by vebology to give you more detailed information about the most profitable trends that an online marketer may use to grow their business.

10 Effective Tips on Creating Shareable Social Media Content

What makes content go viral on social media? Is it the shock value or is it relevance? Think about why you remember some posts and not others, and you will see that there is no simple answer. If you have a definite purpose for sharing content other than sheer exuberance, then you need to know how to create effective social media content that suits your needs. Here are some tips to which you should pay attention.

Target your audience

Social networks are geared for particular types of people. Some prefer one social network over another. When you are creating your content, you have to identify your target market so you know what social network will respond more readily to your posts. However, more importantly, you should know your target market thoroughly. You should know their habits, needs, wants, prejudices, and psychology. In other words, you should know where the buttons are so you can push them.

Write stuff they want to read

If you know your target market, you can create content that they will read. You should still keep in mind your purpose for posting (brand awareness, content marketing etc.) but make sure that it is a good fit for your audience. It should offer useful advice, interesting information or entertainment.

Aside from utility, you should strive to get your audience to make an emotional investment in your post. Encourage them to participate in the conversation and to air their opinions. Respond promptly to them and always conclude with an open-ended question. It keeps them coming back for more. You will get more shares that way, which is what you want.

Keep it bite-sized

Create several short posts as opposed to one long chunk. You can overwhelm your audience, if you give them too much information in one helping. Some important information of what you want to say may also get lost in the crowd. Isolate one or two ideas, expound on it in detail and lead them to check your next post for more information. It is easier to digest and remember, and, more importantly, it is much more shareable.

Make it visual

Content is not just about what you say, but what other people see. Pay close attention to how your post looks; it should be easy to scan and follow. People have a tendency to abandon articles that look too hard to read. Avoid long paragraphs; it should have no more than three to five sentences. Lead off with an interesting visual or break up long entries with an illustration. Giving your reader’s eyes a break will keep them engaged.

Use high quality language

You may have something really important or valuable to say, but may not have the skills or time to put a great article together.  They say the mark of a good leader is the ability to delegate. For example, you target Australian women for your marketing campaign and you have a difficult time choosing the right words that would appeal to them. You can outsource content creation at Australian writings to native speakers and professional writers to ensure that you are turning out high quality work. You may also write the content yourself and contract an expert to edit and proofread your content. 

Encourage sharing

You want your content to get as much exposure as possible. That is the whole purpose of social media marketing. You can make it easy for your reader to share your excellent article with their friends by providing them with a Share button. You can even encourage them to do so by offering incentives such as giving them freebies for sharing.

Provide a sharing platform

There is nothing easier to create than a post that gives your audience a chance to share their own accomplishments or experiences. Solicit them to submit photos or videos of their creations, travels, families, and so on. You can make it a contest of it if you want, but it is not always necessary. People enjoy attention, and take every opportunity to get it, even for a little while. When they tag your post or share it so their friends and family can see it, it gives you more exposure.

Engage influencers

There are people who have the credibility and ability to sway public opinion. As a social media marketer, one of your most important tasks is to identify these individuals and get on their good side. Persuade them to share or endorse your content by following them, quoting them or otherwise stroking their ego. At the very least, avoid antagonizing, contradicting or challenging their opinions. They can either make or break you, so tread carefully.

Build trust

You can also become an influencer in your particular niche, if you build a relationship with your audience. Many people engage in social media to get expert advice, so a good way to build trust and rapport with the audience is to provide them with what they need. You can give troubleshooting advice or point them in the right direction to solve their issues. Cultivate a personal approach when answering questions or inquiries so that you appear friendly and approachable. Avoid the temptation to pitch to them at every opportunity; this can harm your credibility. Always provide objective advice; they are more likely to believe you when you do make a pitch.

Tag away

Do not hesitate to tag other people in your post, even if they are not influencers, if they posted something you can connect to your business. Most people find it flattering, and very few will pass over content that specifically mentions them. It will encourage them to like, comment on, or share your post. Tagging is also a good way to get the attention of potential clients if they are already looking for your product or service.  It gives you a foot in the door, and you are doing them a service besides. Nothing is more satisfying than mutual satisfaction.

Creating content that will make a splash on social media is not easy. There are flukes, of course, but in most cases, it requires patience, careful study and a sound strategy to build a presence that can positively affect your business. If you follow the tips given above, and get professional help when you need it, there is no reason why you cannot create content other people will share on social media. 

  

Stephanie Norman from Sydney has been a content marketing specialist and professional writer for 4 years already. She writes business, creative, and academic content as a freelancer. You can follow her at Facebook and Google+.


 

10 Best Ways to Encourage Your Readers to Share your Blog Content

Getting your blog content shared has been the best marketing way to get more readers into visiting your product page. I normally name this type of content marketing skill as 'Social Media Optimization' because you optimize you blog content for a wider sharing online, which will get your content to be very much recognized online.

Recognition is the greatest aspect of the media, as a blogger you are part of the media industry and use any valid oportunity to get recognition where possible. In this post I will be sharing some of the best ways I will recommend for bloggers out there who look forward into boosting their web content using social media.

• Create them the best Content

'The content is king', that has been my main theme when it comes to blog content. your content should be created to help blog readers in an extent that will make your content very useful to them in such that they will be motivated to share online. Content plays a very huge role on the site both on the Search Engines Ranks and Social media.

A mistake that most content makers is being not unique, because basically everybody writes content that is taken from somewhere on the internet. This type of content will definately have difficulty with ranking on the search results because your webpage will be considered as a duplicate and would not rank to its supposed position.

Content doesn't only impact the Search Engines rankings but will also affect the rank and the social influence of the site.

• Make Sure you include your loyal readers

Your Blog readers must be included in your posts as this will motivate them into sharing your blog posts. Most of my blog posts are normally an answer to the previous questions that have been asked by my Blog Readers. It has been a proven fact that people are very less to to get rid of somethings having their names included on the content.

• Intergrate something that they like

As a blog marketer it is very important that you know what your readers love most about your product because that whats keeps them comming back for more.

• Make sharing easy by having icons and buttons

Sharing content cost up some time if done without the use of sharing buttons, the use of sharing buttons on a site is used to encourage readers to share the site content with just a click of a button. As a blogger social media traffic is the best because most readers who visit your site are very much likely to buy your products or subscribe to your site.

Social Media has been the most powerful tool ever to be used to improve the site influence and authority in a niche. Mastering social media marketing will make your site to be very much well known and will also ensure a growth in profit.

• Focus more on Value Added Content

Readers like me dont really want to spend reading valueless content which means that the type of content that should please the blog readers must add value to them, and once they are satisfied they will get others to share the content.

• Network with influential bloggers in your niche

Influence plays a very big role to any industry, having to get yourself known as a blogger is very difficult but can be achieved only by getting influential bloggers into recognizing you. Most bloggers try to get recognition by posting their web address on other blogs hoping that they might win over some readers.

Having to your blog known will really bost the activity of your blog and cause more readers to share your content. Popularity plays a very important role in social media, whether your blog is not that good but popularity will boost your blog user activity.

The best way to get your site known is done through guest blogging in which you as an author will get an attribute link and also some new visitors who will explore your site.

• Make Your Blog Interesting

As a blogger you have to make your blog interesting despite having to use some things to build a newsletter but do give aways just to impress your blog readers. I have seen many blogs posting loads of content and yet they dont get enough traffic which has caused many bloggers to quite blogging.

There are many blogs out there that are providing the type of content that you are providing but you have to spend some time to edify your content in an interesting way which can be done by doing webinars, give aways and competitions.

• Tag Your Readers to the Content

The world we live in has become a hashtag world thanks to twitter by introducing hashtags which has made it easier for us marketers to share our content to a targeted audience. Tagging your site readers to your post content will cause them to feel special which is very likely to motivate them into sharing your your content, once they share their content more readers will be invited to visit your page.

• Do a compelling call to action

Irrespective of how you write or how bad or good is your writing style, your marketing skills play a good role only if you knew how to use them the right way. Call to action is the best strategy that can be used by bloggers to influence readers into doing something in exchange for something else.

This type of marketing can be done through services like mailchimp, aweber, hellobar and addthis which have worked very well in my recent call to action campaigns.

• Use Engaging Marketing

It is not wrong for a blog to do advertising because to be honest as a blogger you will need to advertise your web content to some content advertising services just to snatch some readers. Big businesses use advertising to spread the word about their product or brand, also the same may work blogs as content advertising has been one of the most growing form of advertising which proves that it is worth it.

Getting your readers to share your blog content is not easy but will require you some skill and better understanding of how content marketing is properly done.

How To Make Your Marketing Campaign a Success

Times have changed and now all the business use internet as a medium to reach a global audience. The enterprises are using this online search medium to market the products and their services. Be it professional or personal reasons one must build his credibility in the market. Bing, Google and Firefox are just acting as a platform by which they can promote their service to millions of people worldwide. The right method can be selected with some experimentation as to what works best for you. The most important  point to bear is that some time and research in the right SEO will take you to greater heights and better SERP’s.

 

1. Know your audience:– The first and foremost, is to know who is the final ultimate recipient of all the information. Every growing business needs to establish its network in the competitive world. identifying the target market is crucial and the very first step, identify the base, who your niche market is. Be it a professional or personal passion from cooking classes, hobby classes to selling dog clothes to cars there is a market for everyone. design your website and portal to cater  to your needs.
   
   
   
   
2. Make it User Friendly:– Nowadays, the attention of the consumer is less and they have to get the information they search in minutes.  You need to understand that one has to learn more about what the customer wants and tailor made it according to them. Once they are satisfied half your battle is won. Provide various modes such as YouTube, Amazon giving them products and reviews to guide them for a better  chance to decide.
   
   
   
3. Elegant Web Design:Spend some time and energy in the efficient design of the webpage. your business generic layout should not be pushy and have a flow of information in an order that is not clumsy.
   
   
   
4. Invest in mobile technology: One has to change and adapt accordingly with the changing technology and mobile commerce is emerging as new market which cannot be left untapped. Every human has mobiles now and sites like groupon, Macys and all the major shopping enterprises have to give a seamless service from tracking to shipping of your purchase.

 I  have elaborated on the measures useful for growing your online business. Always remember to maintain the integrity of the consumer and the goods you want to sell. Mary has been freelancing for quite few years now and is studying the constant trends that evolve in the SEO domain. SEO services are really advisable and actually very crucial to every online business,take advantage of search engine optimization at a competitive price.

How To Make Your Blog Recognizable

If you want to increase your blog recognition and visibility, you should start doing something because there are millions of Blogs out there which has made successful blogging a very hard thing to achieve, causing many blogs to disappear from the public right into the the Blog sphere crowd where you can hardly get noticed by any of the readers online.

As a blogger hungry for success it must be your dream and your goal to stand out from the crowd if you really want to get noticed. In the past months my Blog ranked at around 17 Million in Alexa until I made up my mind that I should do something to improve it and the first thing that came into my mind was getting doing some blog outreaching by getting readers to subscribe on my newsletter on mailchimp

Blogger outreach

Recommended: How to increase Blog traffic through Blog outreach

Blogger outreach has been one of the best ways of spreading the word about your Blog, As it uses social media and all other possible ways of bringing people to your blog which is usually done through social media and email subscriptions.

Guest Blogging
Guest Blogging is a the best recognized way of getting your name across the powerful pages on the internet. Guest blogging helps you win readers from your the host blog into your blog, giving your blog a great spotlight which will end up in high traffic.

Blog Commenting
Participating on related niche blogs will eventually boost your blog recognition as more and more readers will want to know about your blog. I haven't used it much because I usually focus on this blog due to the heavy workload we get but it works as many pro bloggers have recommended this.

Talk with other Writers in Your Niche
When it comes to blogging, you necessarily should not work alone but should include other blogs into participating with your blog activities and also get to know what other bloggers are planning on their blogs and also provide the best help you can provide for them.
I have used Guest blogging as one of the best ways of getting to meet bloggers on my niche which had eventually participated on my blog in long term which had given me much time as the admin to focus on some of the blog duties.

Know What Your Readers Love About Your Blog
There is something unique that keeps your blog readers coming back everyday, and it is the responsibility of the Blog author to find out what  it is. It may be the the style of writing or many other factors like blog quality and layout.

Blog readers have thousands of blogs that they might have chose to read but instead they chose to read your blog instead. These are signs that your blog is special no matter how bad you may see it, unless it has readers then your blog is worth it.

Quality Content
The quality of the blog content will always keep the readers coming back for more content. They will spend hours reading your blog posts which shows that quality content is a must have for a blog.

Respond To Reader Comments
You are a blog Admin or an author, you have pull down your pride and get yourself involved in discussions that take place in your blog comments box because your blog is not Mashable but a developing blog  which means that you need each and every reader to keep your blog running. Responding to your blog readers will make them gain more trust on your blog.

Style of Writing
The style! Wow this one of the under looked part of blogging, even though it is the key thing that will keep more blog readers coming for more posts on your blog.
The Style of writing can be anything from formal to informal, writing styles differ from author to author which is the main reason why big blogs hire different authors to post on a huge audience.

Apply SEO Strategies
SEO is a must consider part of a blog because it contributes a lot of traffic to any website. Search Engines play a very big role in bringing quality blog traffic and for any blogger who wants traffic should consider search engine optimization.

Most importantly do not try to work your way alone as a blogger, you need a crowd behind your blog and a group of faithful readers and a group of bloggers that will keep your blog moving long term.

How much money do big blogs make

Blogging has been seen as the best strategy to make money online as there have risen millionaires from within the Blogsphere.

From the 2005 to present many successful Blogs have risen in the blogging business from the likes of Mashable, Huffpost and Techcrunch which have been making tons in revenue from different sources like Advertising, products and many other sources that can be used to make money online, We have seen small blogs turning into multi million dollar blogs within months which has made us to do some important research on different money making strategies that are being used by these Bloggers and how much effort do they put into making millions from Blogging.

The Purpose of Blogging
Blogging has been recognized as the way of making money which is false because the very first thing matters in the love for the niche you are blogging about which will boost the traffic volume of your site, then more money can be made from the site.
Blogging should not be considered a get rich quick way because you will really get disappointed by the results because as a blogger the very first thing to aim for is "Getting Readers Satisfied With Your Blog" and the you can focus on profit.

Most of the Big Blogging giants were started by individual bloggers blogging with an aim to share their knowledge and love for a certain niche until their influence improved upon their niche coverting into brands, running a big blog needs innovation and needs the blogger to seperate himself/herself by being unique, making themselves the readers first choice.

What inspired them to Blogging success
To match up with media giants needs a lot of commitment which can simple be done by getting your blog updated more frequently and also by responding to the readers needs as the author and Administrator. As a Blogger you really need to fill up the gap between you an the readers, you need to create a special bond which will make your blog iresistable to them.
If a certain label/tag on your Blog has most pageviews then that should ring some bells meaning that your blog readers love that tag and you should always try to get it posts updated more often to keep close to your blog.

How do these Blogs make Money
Looking at Big blogs that make tons of money online you will get to see amazing strategies that you may have never thought about as I will be sharing the secret revenue strategies of the likes of Mashable as one of the blogs with a Current market value of $300 Million and yet this Blog is 10 years old. The had already became an empire in eight months after being founded  by Pete Cashmore in 2005 and within 8 months he was able to high another writer to keep his blog moving.

• Advertising Networks
When it comes to Blogging there is a good propability of online success as bloggers have been able to drive quality income using different monetization methods either than using the well know strategy which is Advertising, Advertising has been used by big blogs to help bring in passive income.

• Direct Advertising
Direct Advertising is the form of Advertising done by selling Advertising space directly to the readers, it is used by almost every big blog to generate an income for the Blog, this type of advertising does not require any participation of third parties but it is between the advertiser and the customer.

• Sponsored Posts and Reviews
Sponsored posts and reviews are know as paid posts which can either be written by the client or the blogger, the minimum price for these posts is $50 for blogs that get less than 500 daily pageviews, and for bigger blogs the price can be an over $4000 per post published.

• Products and Services
As a Blogger, you have to sell something atleast to your readers and clients. You can sell anything from any niche and make money simply by doing that and I will guarantee you an income. Most Big Blogs are known for the products and services that they sell but that does not mean that you must violate the pride of your blog and fill it with products because will really chase the blog customers.

• Webinars and Podcasts
Webinars are Interactive seminars that happen online to a live audience, these seminars are simply the best as they can boost the income made by over $45,000 per webinar for a blog that has 10,000 email subscribers.

Conclusion
There is quite a huge number of ways that may be used to make money online, which shows the great possibilities to online monetization. Another blogger I knon Jon Marrow makes a minimum of $100,000 per month without selling Ads but by applying different methods of monetization.